About CreativePay

Ready to Get Creative?

CreativePay is a Nashville-based payments company specializing in innovative, secure, and customized payment processing solutions. Our mission is simple: streamline your operations, reduce costs, and enhance customer satisfaction through smarter, more personalized commerce.

We work with businesses of all sizes—scalable e-commerce brands, local cafés, enterprise franchises, and large arenas—to deliver end-to-end payment technology that’s seamless, transparent, and built for growth.

But we’re more than just a processor—we’re your partner in financial success.

Who We Are

Founded by a Team of Payment
Experts and Entrepreneurs

CreativePay combines decades of industry experience with a relentless commitment to innovation and service. We built CreativePay to challenge outdated practices in the payments space and deliver a smarter, faster, more supportive experience for business owners and operators.

We Offer

Custom processing solutions tailored to your industry

Dual pricing & surcharge compliance support

In-house risk & underwriting support

Scalable tools for both startups and enterprise

True partnerships with gold medal customer care

At CreativePay, we move fast, think creatively, and execute with integrity. We’re entrepreneurs just like you—and we treat your business like our own.

Meet the Team

James Neal

From the NHL to CEO & Founder of CreativePay

James Neal brings the discipline, focus, and leadership honed during his successful career as a professional hockey player into the world of fintech. Known for his intensity and drive, James transitioned from the ice to the boardroom with a mission to help business owners gain control over their payment systems and profit margins. His vision and tenacity continue to shape CreativePay’s culture and rapid growth.

Will Goodwin

Co-Founder & Chief Operating Officer

Will brings over a decade of experience in payments, operations, and business development to CreativePay. A former Division 1 athlete turned fintech leader, Will’s passion lies in building systems that scale—and delivering elite support that never leaves a business behind. At CreativePay, he oversees strategy, partnerships, and operational execution, bringing a sports-minded, hustle-first mentality to every client relationship. Will believes winning in payments means putting the merchant first, always.

Patty Hancock

Co-Founder & Chief Sales Officer

Patty is a seasoned merchant relationship management expert with a background in high-volume onboarding, underwriting, and client success. With nearly 10 years in the payment industry, she combines deep operational knowledge with a strong customer-first mindset. At CreativePay, Patty leads our merchant services and risk operations, ensuring every account is supported, compliant, and built to thrive. Her calm confidence and relentless attention to detail help businesses feel secure and understood—no matter their size or industry.

Our Partners

Founded by a Team of Payment Experts and Entrepreneurs

Join Us

What We Believe

Transparency is power.
No hidden fees. No confusing terms.

Every business deserves support.
We answer the phone. We solve problems.

Tech should work for you.
Not the other way around.

Speed matters.
So we move quickly—for you and your customers.

Authenticity wins.
We’re unapologetically ourselves, and we like doingbusiness with people who are too.

Whether you’re processing payments at a POS terminal, through your online store, or across multiple brands and channels, we’re here to help you win.